Attention is the new distribution.
Alongside our client work and commerce operations, Chahl and Boken builds and operates its own portfolio of digital media channels.
We run a growing portfolio of channels on short-form video platforms, including TikTok. Our channels are developed, published, and managed in-house, and generate revenue through platform partner and creator monetization programs.
Digital media is a business line, not a marketing exercise.
We treat channel operations the way we treat commerce: with systems, publishing discipline, performance tracking, and proper financial management.
Short-form video is where audiences – and increasingly, transactions – now live. Operating our own channels gives us first-hand understanding of the platforms shaping modern commerce, and creates a diversified digital revenue stream for the firm.
It also strengthens everything else we do. A firm that understands both the systems behind a business and the attention in front of it sees the full picture of digital growth.
Our media channels are owned and operated by Chahl and Boken. We do not currently offer channel management or content production as a client service.
Curious about the intersection of media, commerce, and systems?